What is proactive called now?
Proactiv, the acne-oriented skin care brand, is rebranding. The company’s new name will be Alchemee and the products will focus on a range of skin needs, not just acne.
How do you use proactive?
Apply twice daily, morning and night. Treat your whole face. Apply a small (dime-sized) amount to dampened skin and gently massage with fingertips for 1 to 2 minutes. Rinse thoroughly with warm water.
Does proactive still exist?
Proactiv, the company that made its name with a popular acne care regimen, has rebranded and is repositioning itself with a broader line of products, the first aimed at consumers with skin discoloration.